Top 10 Free Link Building Tools to Boost Your SEO Efforts

June 1, 2024
SEO tools and link building

Building high-quality backlinks in 2023 is no easy feat. With the increasing difficulty in obtaining responses from website owners and the high cost of some of the best link-building tools, many online businesses find themselves at a disadvantage. However, don’t let these challenges deter you from improving your site’s off-page SEO. Ranking higher on Google still offers numerous benefits. In this article, we’ll introduce you to the top 10 best free link-building tools available in 2023. Some of these tools are completely free, while others offer free accounts that can be upgraded for more advanced features. Additionally, some tools provide a free trial period or limited resources to get you started.

Key Takeaways

  • SEMrush is renowned for its fast backlink discovery capabilities.
  • Majestic SEO offers extensive ‘Link Intelligence’ through its Fresh and Historic Indexes.
  • Ahrefs provides comprehensive backlink analysis and competitive insights.
  • Moz Link Explorer is ideal for discovering link-building opportunities and tracking backlinks.
  • Ubersuggest offers a mix of keyword research and backlink analysis for free.

1. SEMrush

SEMrush is our go-to tool for all things SEO, including link building. What makes SEMrush unique is the quality of its backlinks data. Apart from links, SEMrush also has a TON of other features like:

  • A solid Keyword research tool
  • On-page SEO checker
  • Position tracking
  • Content optimization tool

Their interface is clean and easy to navigate through all their tools.

2. Majestic SEO

Majestic SEO is a powerful tool in our agency for digital marketing arsenal, known for its comprehensive backlink analysis capabilities. While they do offer a free version, the paid tiers unlock even more valuable features, starting with the Lite plan at $49.99 per month.

Majestic SEO specializes in analyzing your links, providing insights into both the quality and quantity of backlinks, which is often critical for understanding a site’s authority and influence on the web.


Majestic SEO uses two basic indexes:

  • Historic Index: This allows us to see how a website has performed on search engines over an extended period, even years. The Majestic Historic Index contains trillions of URLs.
  • Fresh Index: Updated frequently, this index provides a more current view of your backlink profile.

Key Metrics

One of the standout features of Majestic SEO is the Site Explorer Summary, which offers a whole host of metrics, including:

  • Referring domains
  • External backlinks
  • Indexed URLs
  • Trust Flow
  • Citation Flow


If you’re looking for features and metrics beyond what’s available in the free plan, you can upgrade to a paid plan. The Lite plan starts at $49.99 a month and goes up to $399.99 for the API plan, which is ideal for developers and agency marketing digital teams.

3. Ahrefs

Ahrefs offers a suite of tools that cover everything from tracking your site’s ranking to analyzing your competitors’ backlink strategies. With its extensive index of live backlinks and a massive database of keywords, Ahrefs is one of the best all-in-one SEO tools.

Site Explorer

The Site Explorer tool immediately pulls out a lot of helpful information about your competitor’s keywords, backlinks, and content, among other things.

Keywords Explorer

  • Keywords Explorer shows how valuable keywords are and how many clicks they generate.
  • Daily monitoring of backlink growth or decline.
  • Analysis of SERP history.

Unique Features

Ahrefs has some unique features like historical data comparison, which allows users to track ranking fluctuations against algorithm updates, and its global view of top-performing pages, providing insights across different countries.

Avoid looking unprofessional and having broken links on your website using an Ahrefs tool. Different versions of Ahrefs contain many other specialized tools that make it one of the best link-building tools to maximize your search engine optimization efforts.


Ahrefs starts at $99 per month for the Lite tier, but most businesses will benefit from the Standard plan, which costs $199 per month.

4. Moz Link Explorer

Moz is synonymous with SEO, and the Moz Link Explorer is a must-have for any business hoping to expand its link-building efforts. The point of Link Explorer is simple: to provide you with detailed information about websites you might want to link to. If you remember the earlier discussion about how important page rank and domain authority are, then you’ll understand why Link Explorer is such a helpful tool.

Using Moz Link Explorer is relatively simple. Here’s how in a nutshell:

  • Add your competitor’s domain or specific URL to the explorer bar
  • Click search

However, there’s more here than that. Moz Link Explorer also lets you analyze the sites linking to your top competitors. That gives you a chance to find additional linking opportunities. Best of all, you’re able to dive into those links and discover important metrics like anchor text.

Reverse engineer your competitor’s backlinks. Moz Link Explorer is the flagship feature of Moz Pro. Let me show you how it works. First, you pop a competitor’s domain (or specific URL) into it, and you can see all of their backlinks. You also get link metrics, like the site’s Domain Authority.

To get your hands on Moz Link Explorer, you’ll need to subscribe to Moz Pro. That also gives you access to other critical tools from one of the most established names in the SEO game.

5. Ubersuggest

Ubersuggest is a versatile tool that offers a range of features to enhance your SEO efforts. One of its standout features is the ability to view where your competitors are getting their links. With this information, we can reach out to those sites and request a link, thereby improving our link profile and increasing our rankings.

Another handy feature is the free backlink checker, which shows who links to us and our competitors. Conducting a backlink analysis of competing sites gives us a better idea of what it will take to outrank those pages.

Ubersuggest is extremely cheap when compared to other SEO tools. It even works as a free tool, and the features you get for free are extremely helpful if you’re just starting out.

Ubersuggest Pricing

Ubersuggest is competitively priced compared to other link building tools. Upgrading to a paid plan gives us access to SEO training materials and other tools like keyword discovery, daily rank tracking, site audits, and more. Here’s a snapshot of Ubersuggest’s pricing:

  • Free Plan: Basic features
  • Paid Plan: Advanced features, SEO training, keyword discovery, daily rank tracking, site audits

You can also get started with a 7-day free trial to test out the tool’s paid features.

6. Google Search Console

Google Search Console (GSC) is a free SEO reporting tool offered by Google. We have been using it since day one of our marketing operations. It provides a suite of resources to enhance a website’s presence on Google Search. Whether you subscribe to any paid SEO tools or not, GSC should be in your SEO tech stack for its analytics that provide clarity, control, and a competitive edge.

7. helps website administrators improve outreach. As you likely know, it is important to expand your reach as a business to grow. Some of this work involves contacting other site administrators and requesting that they share links to your website. However, this is not always easy. streamlines the process of getting the correct contact information for a website. allows users to easily and quickly find any email addresses that are associated with a website or URL. Furthermore, not only does provide these email addresses, but it also verifies that the emails are active and used. This can save you a ton of time as you continue to reach out to expand your business.

One of the great things about is the price. Users can search the website up to 25 times a month with a free account. Paid plans allow users to have up to thousands of searches a month and start at $34 per month. The paid plans also include:

  • Domain search exports
  • Connections to Gmail and other email accounts
  • Priority support is a wonderful tool that can help you optimize your outreach efforts. Their domain search, email verifier, and email finder tools help you crawl for the most accurate contact information available.

8. LinkMiner

LinkMiner, a component of the Mangools SEO suite, stands out as an essential tool for unearthing high-quality backlink opportunities by examining competitors’ link profiles. With LinkMiner, you can effortlessly identify links that can potentially enhance your site’s authority and search visibility thanks to its user-friendly interface.

Best Features

  • Backlink Analysis: Dive deep into your competitors’ backlink profiles to find the best opportunities.
  • Link Strength Metrics: Evaluate the strength of potential backlinks with metrics like Citation Flow and Trust Flow.
  • Website Preview: Get a snapshot of the linking website to assess its relevance and quality.
  • Link Filtering: Filter links based on various criteria to find the most valuable ones.

How to Use LinkMiner

  1. Enter the URL of a competitor’s website.
  2. Analyze the backlink profile using the provided metrics.
  3. Filter the results to find the most relevant and high-quality backlinks.
  4. Export the data for further analysis or outreach.
LinkMiner is particularly useful for those looking to boost their SEO efforts without having to backlink buy. Its comprehensive features make it a go-to tool for professional outreach specialists.

9. BuzzStream

BuzzStream is a powerful tool designed to simplify the outreach process for link building and influencer marketing. It streamlines the management of email campaigns, helping us efficiently build relationships and earn high-quality backlinks. The user interface is customer-friendly due to the automated reply features, which allow us to group our contacts appropriately and create messaging relevant to our business.

BuzzStream is a great outreach tool that we have been using here at North for almost 3 years now. It seamlessly streamlines communication efforts, allowing for better relationship management.

Key Features

  • Buzzmarker Chrome Extension: Automatically scans the site you’re on for any email address or contact page.
  • Custom Fields: Organize and customize campaigns in any way you want. Our favorite custom field is the Relationship Stage, which indicates our current status with a contact.


PlanPrice (per month)

BuzzStream is available for a free trial, allowing you to determine if the tool is worth it for your needs. Get people buzzing about your company’s website by checking out the BuzzStream link-building tool.

10. Pitchbox

Pitchbox is a powerful outreach and link building tool designed to help business owners identify the most important contacts in their specific industry. It allows users to contact and maintain communication with these key figures, making it an essential tool for large-scale outreach campaigns. Pitchbox specializes in automation, which sets it apart from other link-building tools.

Key Features

  • Selection of appropriate templates
  • Sequencing emails so that potential customers do not receive the same information over and over
  • Scheduling emails by time (and even by time zone if desired)
  • Prioritization of contacts
  • Automated follow-ups with prospects
  • Conversation tracking


EnterpriseCustom pricingFree demo available
14 day free trial

Best Use Cases

Pitchbox is great for SEO agencies and marketers who conduct large-scale outreach campaigns. It offers tools that optimize every stage of the process for maximum efficiency and effectiveness. The platform walks you through all the steps to find prospects and grab contact info, making it easier to manage multiple campaigns simultaneously.

Pitchbox is an outreach platform built for advanced link builders. It allows several people to participate in the same campaign, making it a versatile tool for team collaboration.


In conclusion, building high-quality backlinks remains a cornerstone of effective SEO strategies in 2023. While the landscape has become more challenging, the availability of free link building tools offers a significant advantage for businesses of all sizes. By leveraging the tools discussed in this article, you can enhance your outreach efforts, monitor your backlink profile, and ultimately improve your search engine rankings. Whether you are just starting out or looking to refine your existing strategy, these tools provide a solid foundation to boost your SEO efforts without breaking the bank. Stay proactive, keep experimenting, and watch your website climb the search engine results pages.

Frequently Asked Questions

What is link building?

Link building is the process of acquiring hyperlinks from other websites to your own. These links help improve your site’s visibility and authority in search engine results.

Why is link building important for SEO?

Link building is crucial for SEO because search engines use links to gauge the quality and relevance of a website. High-quality backlinks can improve your site’s ranking and drive more organic traffic.

Are there free link building tools available?

Yes, there are several free link building tools available. Some offer completely free services, while others provide free accounts with the option to upgrade for more advanced features.

Can I use multiple link building tools at once?

Yes, using multiple link building tools can provide a more comprehensive approach to your SEO strategy. Each tool may offer unique features that can complement each other.

How do I choose the right link building tool for my business?

Choosing the right link building tool depends on your specific needs and budget. Consider what features are most important to you, such as backlink analysis, keyword research, or outreach capabilities.

Is link building a one-time task?

No, link building is an ongoing process. Continuously acquiring high-quality backlinks is essential for maintaining and improving your site’s SEO performance.

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