Easily Add “Visit My Website” Button on LinkedIn

May 30, 2024
LinkedIn profile page showing a highlighted 'Visit My Website' button below the profile picture.

Adding a ‘Visit My Website’ button to your LinkedIn profile is a simple yet powerful way to increase your online presence. This guide will walk you through the steps to not only add this button but also customize it to fit your brand and measure its impact.

Key Takeaways

  • Adding a ‘Visit My Website’ button can significantly boost your online visibility and drive more traffic to your site.
  • Customizing the button’s appearance ensures it aligns with your brand and attracts more clicks.
  • Strategic placement and clear call-to-action are crucial for maximizing the button’s effectiveness.
  • Regularly updating the button’s link and appearance can keep your audience engaged.
  • Tracking clicks and analyzing traffic data help measure the button’s impact and optimize its performance.

Why Add a “Visit My Website” Button?

Adding a "Visit My Website" button to your LinkedIn profile can be a game-changer for your online presence. Embedding the LinkedIn feed on a website can offer several benefits, enhancing user engagement, credibility, and visibility.

How to Add the Button on Your LinkedIn Profile

Adding a custom button to your LinkedIn profile is a straightforward process that can significantly enhance your profile’s functionality. Follow these steps to get started:

Accessing Profile Settings

To begin, navigate to your LinkedIn profile by clicking the “Me” icon at the top of your LinkedIn homepage. From there, select “View Profile” to access your profile settings.

Editing Contact Information

Next, locate the “Contact Info” section on your profile. Click the pencil icon to edit this section. Here, you can add various contact details, including your website URL.

Adding Custom Button

In the introduction section of your profile, you will find an option to “Add Custom Button”. Click on it, and a window will appear where you can enter the button name and URL. After filling in these details, click “Save” to publish your custom button.

Adding a custom button is a great way to drive traffic to your website directly from your LinkedIn profile. Make sure to use a compelling call-to-action to encourage clicks.

Customizing the Button Appearance

Choosing Button Color

Selecting the right color for your button is crucial. Bold colors can make your button stand out, while more subdued tones might blend better with your overall profile theme. Consider your brand’s color scheme when making this choice.

Selecting Button Size

The size of your button can impact its visibility and effectiveness. Larger buttons are more noticeable but can be overwhelming if not balanced with other elements on your profile. Conversely, smaller buttons are subtle but might be overlooked. It’s essential to find a size that is both prominent and harmonious with your profile layout.

Adding Custom Text

Customizing the text on your button can make it more engaging. Instead of a generic "Visit My Website," you might opt for something more specific like "Explore My Portfolio" or "Check Out My Blog." This can provide a clearer call-to-action and entice more clicks.

Customizing your LinkedIn button can significantly enhance your profile’s appeal and functionality. Make sure to experiment with different options to find the best fit for your professional brand.

Best Practices for Using the Button

Strategic Placement

Position your "Visit My Website" button where it is easily visible to visitors. Strategic placement can significantly increase the chances of users clicking on it. Consider placing it near your profile summary or in the contact information section.

Clear Call-to-Action

Your button should have a clear and compelling call-to-action. Use direct and concise words to encourage users to click. For example, instead of just "Visit", use "Visit My Website" to make the action clear. Ensure that your CTA reflects your primary purpose, whether it’s to engage users or attract qualified leads.

Regular Updates

Keep your button and the linked website updated. Regular updates ensure that the information remains relevant and engaging. This can encourage repeat visits and sustained engagement.

Regularly updating your button and website can help maintain user interest and drive continuous traffic.

Measuring the Button’s Impact

Tracking Clicks

To understand the effectiveness of your "Visit My Website" button, start by tracking the number of clicks it receives. Use Urchin Tracking Module (UTM) parameters to monitor and gauge the efficacy of your online marketing efforts. This will help you see how other LinkedIn members interact with your Calls to Action.

Analyzing Traffic Data

Once you have the click data, analyze the traffic data to see where your visitors are coming from and what actions they take on your website. This automated yet more humanized approach allows you to garner more post views, and consequently – more link clicks!

Monitoring Engagement

Finally, keep an eye on overall engagement metrics. Customers want them – the goal of a well-placed CTA button is to direct customers to the next step. People often expect these to learn what they should do next. Monitoring these metrics will help you understand if your button is helping you achieve your desired goal.


Adding a "Visit My Website" button to your LinkedIn profile is a strategic move that can significantly enhance your online presence. By following the steps outlined in this guide, you can easily set up and customize a button that not only drives traffic to your website but also boosts your credibility and visibility in your professional network. Remember to place the button strategically, use a clear call-to-action, and keep it updated to maximize its impact. Monitoring the button’s performance through tracking clicks and analyzing traffic data will help you understand its effectiveness and make necessary adjustments. Start leveraging this powerful feature today to connect more effectively with your audience and achieve your professional goals.

Frequently Asked Questions

How do I add a ‘Visit My Website’ button on LinkedIn?

To add a ‘Visit My Website’ button on LinkedIn, go to your LinkedIn Page, select the ‘Edit Page’ button, choose the ‘Header’ information, and find the ‘Button’ option. Add the button name and URL, then save.

Can I customize the appearance of the ‘Visit My Website’ button?

Yes, you can customize the button’s color, size, and text to match your branding and make it more appealing.

Where should I place the ‘Visit My Website’ button on my LinkedIn profile?

Strategically place the button in a visible area, such as the header or near your contact information, to ensure it catches visitors’ attention.

How can I track the performance of the ‘Visit My Website’ button?

You can track clicks, analyze traffic data, and monitor engagement through LinkedIn analytics and your website’s analytics tools.

What are the benefits of adding a ‘Visit My Website’ button on LinkedIn?

Adding this button can increase your website’s visibility, drive more traffic, and enhance your credibility by linking to your professional site.

Is it possible to update the ‘Visit My Website’ button regularly?

Yes, you can update the button’s URL and text to reflect new content or promotions on your website, ensuring it remains relevant.

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